Privacy Policy

This Privacy Policy explains how the Live Score Bet version of the Live Score Bet service, available at https://liveskorebet.com, collects, uses, stores and shares your personal data. It applies to players, registered account holders and visitors who access or interact with our website, products, services, and customer support channels. By using liveskorebet.com you acknowledge that your personal data will be processed in accordance with this Privacy Policy and applicable law. The effective date of this Privacy Policy is 1 January 2026.

Who We Are

OBSERVE: To ensure transparency, this section identifies the company responsible for your data and how you can contact us about privacy matters.

EXPAND: The website liveskorebet.com (Live Score Bet) is operated by LiveScore Betting & Gaming (Gibraltar) Limited, a limited company within the Anzo Group. The company holds a UK Gambling Commission remote operating licence no. 56859 for offering online betting services to customers in the United Kingdom and Gibraltar licences RGL 122 & 123 for corporate structuring purposes.

REFLECT: For correspondence about privacy and regulatory matters, you may write to our UK correspondence address listed on the UKGC public register:

Correspondence address: Floor 2, 56-58 Leadenhall Street, London, EC3A 2BJ, United Kingdom
Regulatory register (UKGC): https://gamblingcommission.gov.uk/public-register/business/detail/56859

Data Protection Contact

Data Controller: LiveScore Betting & Gaming (Gibraltar) Limited (for users of liveskorebet.com in the UK)
Data Protection Officer (DPO): You can contact our DPO or data protection team at privacy@liveskorebet.com
Customer Support: For general queries, you may contact us via 24/7 Live Chat on liveskorebet.com or by email at support@liveskorebet.com. Phone support is not available.

When contacting us about privacy, please include your full name, registered email address, and clearly state that your enquiry is a "Privacy / Data Protection Request".

What Personal Data We Collect

OBSERVE: We only collect data necessary to operate liveskorebet.com, fulfill legal obligations, and provide responsible gambling services.

EXPAND: Depending on how you interact with Live Score Bet, we may collect the following categories of data:

Identification and Contact Data

Personal details: Full name, date of birth, gender, residential address, country of residence, username and account ID.
Contact information: Email address, communication preferences, and records of communications via Live Chat and email.
KYC/verification data: Copies or details of identity documents (passport, ID card, driving licence), proof of address, and other documents required by UK KYC/AML rules.

Technical and Usage Data

Technical data: IP address, device identifiers, browser type, operating system, referring URLs, time zone, and language settings.
Log data: Login times, session duration, pages visited, clicks, navigation paths, error logs and security event logs.

Financial and Transaction Data

Payment data: Partial payment card details (masked), e-wallet identifiers, bank details where required, payment tokens and related transaction metadata (amounts, timestamps, status).
Betting and gaming data: Bet slips, odds, stake amounts, results, winnings and losses, game sessions and transaction history.

Behavioural, Risk and Responsible Gambling Data

Behavioural data: Betting patterns, frequency and value of deposits, time spent on site, interaction with promotions and features.
Risk indicators: Self-exclusion status (including GAMSTOP), reality checks, limits set, affordability assessments and markers of harm identified in line with UKGC expectations.

Cookies and Similar Technologies

Cookie data: Unique identifiers, session tokens, preferences, analytics identifiers and advertising identifiers generated through cookies, pixels, tags and SDKs used on liveskorebet.com.

REFLECT: Where we must collect personal data by law or to provide our services and you do not provide that data, we may be unable to open your account, provide certain features, or comply with our regulatory duties.

Legal Basis for Processing

OBSERVE: For users in the UK, we process personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contractual Necessity

Primary basis: We process your data when it is necessary to enter into and perform a contract with you, including:
- creating and maintaining your liveskorebet.com account;
- processing deposits, bets, and withdrawals;
- providing customer support and resolving operational queries;
- verifying your identity to allow access and use of our services.

Legal Obligations (KYC/AML and Gambling Regulation)

Regulatory compliance: We process and retain data to comply with statutory duties, including:
- UKGC licence conditions and codes of practice (for example, age verification, affordability checks and safer gambling monitoring);
- anti-money laundering and counter-terrorist financing laws (KYC, source-of-funds checks, transaction monitoring and reporting to authorities where required);
- taxation, audit and record-keeping obligations under UK law.

Legitimate Interests

Service protection and improvement: We rely on legitimate interests, balanced against your rights, to:
- prevent, detect and investigate fraud, abuse, bonus misuse and security threats;
- improve our products, user interface, and performance of Live Score Bet;
- compile statistics, analytics and reporting to manage our business.

Consent

Marketing and cookies: Where required by law, we process your data based on your consent, for example:
- sending electronic marketing (email, SMS, push notifications) about offers, odds boosts and promotions;
- using non-essential cookies and similar technologies for analytics and advertising.

REFLECT: You may withdraw your consent at any time (for example, via your account settings or by following "unsubscribe" links), without affecting the lawfulness of processing carried out before withdrawal.

Purpose of Processing

OBSERVE: We process your data for clearly defined purposes that align with our gambling licences and privacy obligations.

Provision of Betting Services

Account operation: Creating and managing your liveskorebet.com account, verifying your identity and eligibility, providing live scores, betting markets and related features.
Transactions: Processing your deposits, bets, gaming activity, withdrawals and account adjustments, and recording transactions for audit and regulatory purposes.

Customer Experience and Service Improvement

Service optimisation: Analysing performance, troubleshooting errors, developing new features and improving usability and stability of the Live Score Bet platform.
Personalisation: Tailoring content, bet suggestions and user interface elements based on your preferences and usage patterns, where permitted by law and your settings.

Marketing and Promotions

Direct marketing: Sending promotional communications about Live Score Bet offers available at liveskorebet.com, subject to your marketing preferences and consent where required.
Analytics and advertising: Using cookies and similar technologies to measure campaign effectiveness and optimise marketing strategies.

Risk Management, Compliance and Security

Responsible gambling: Monitoring and assessing behaviour to identify markers of harm, applying limits, time-outs, self-exclusions (including GAMSTOP) and contacting you where safer gambling concerns arise.
Fraud and AML: Detecting, investigating and preventing suspicious activity, bonus abuse, account takeover and money laundering.
Legal defence: Managing disputes, claims and regulatory investigations, including retaining evidence and correspondence.

REFLECT: We do not use your personal data for purposes that are incompatible with those described in this Privacy Policy without informing you and, where required, obtaining your consent.

Disclosure & Sharing

OBSERVE: We share personal data only with trusted parties who support our operations or where we are legally required to do so.

Service Providers and Group Companies

Operational partners: Payment processors, KYC/AML verification providers, IT hosting, cloud and security providers, communication platforms (email, live chat), and analytics services engaged to support liveskorebet.com.
Group companies: Other entities within the Anzo Group and the wider corporate group of LiveScore Betting & Gaming (Gibraltar) Limited for administrative, compliance and risk management purposes, always under appropriate safeguards.

Regulators, Authorities and Dispute Resolution Bodies

Regulators: The UK Gambling Commission, the Gibraltar Gambling Commissioner and other competent authorities where necessary to comply with licence conditions, regulatory requests or investigations.
Data protection authorities: The UK Information Commissioner's Office and other supervisory authorities in connection with privacy complaints or investigations.
ADR providers: For betting disputes, we may share relevant account and transaction data with our approved alternative dispute resolution (ADR) body, such as IBAS (https://ibas-uk.com/), where applicable.

Business Transfers and Legal Requirements

Corporate transactions: In connection with mergers, acquisitions, restructurings or asset sales, your data may be disclosed under strict confidentiality and subject to this Policy or an equivalent level of protection.
Legal obligations and rights: We may disclose your data where required by law, court order or official request, or to establish, exercise or defend legal claims (for example, to law enforcement or competent courts).

Marketing and Advertising Partners

Third-party marketing partners: With your consent, we may share limited data (such as identifiers and cookie data) with marketing and advertising networks to deliver and measure campaigns for liveskorebet.com.

REFLECT: We require all recipients that process your personal data on our behalf to enter into written agreements imposing confidentiality, security and data protection obligations consistent with UK GDPR requirements.

International Transfers

OBSERVE: Some of our service providers and group entities may be located outside the United Kingdom.

EXPAND: When personal data is transferred outside the UK (for example, to service providers in the European Economic Area or other countries), we ensure that an adequate level of protection is in place as required by UK GDPR.

Adequacy regulations: Where the UK government has recognised a country as providing an adequate level of data protection, we may rely on that decision for transfers.
Standard Contractual Clauses / IDTA: For other countries, we use the UK International Data Transfer Agreement (IDTA) and/or the UK-approved Standard Contractual Clauses, supplemented by technical and organisational measures.
Group transfers: Intra-group transfers within the Anzo Group are covered by appropriate intra-group arrangements designed to ensure consistent protection of your data.

REFLECT: You can request more information about international transfers, including copies of relevant safeguards (subject to redaction) by contacting privacy@liveskorebet.com.

Data Retention

OBSERVE: We retain personal data only for as long as necessary for the purposes described in this Policy and to meet legal, regulatory, tax and accounting requirements.

General Principles

Account lifecycle: We keep your core account and transaction data while your liveskorebet.com account is active and for a period after closure where required by law or to handle disputes.
Legal and regulatory retention: For AML, KYC and gambling regulation purposes, we may need to retain certain data for up to seven (7) years after the end of your relationship with us, or longer where necessary for ongoing investigations or legal claims.

Illustrative Retention Periods

Identification and KYC records: Typically retained for 5 - 7 years after account closure or final transaction, in line with AML obligations.
Betting and transaction history: Retained for at least 5 years after account closure or final transaction to comply with regulatory and audit requirements.
Customer support records: Retained for up to 5 years after resolution of the relevant query or complaint.
Marketing data: Retained until you withdraw consent or object, after which we will suppress your details from marketing lists while keeping minimal records to honour your opt-out.

REFLECT: When retention periods expire, we securely delete or anonymise personal data unless we have a lawful basis to keep it longer (for example, to defend a legal claim or respond to a regulatory request).

Your Rights

OBSERVE: Under UK GDPR, and where applicable EU GDPR or similar laws, you have specific rights regarding your personal data.

EXPAND: While liveskorebet.com is targeted at users in the United Kingdom, we strive to align our practices with high international standards, including principles reflected in the EU GDPR and, where relevant, the Mexican Federal Law on Protection of Personal Data Held by Private Parties.

Core Data Protection Rights

Right of access: You can request confirmation whether we process your data and obtain a copy of your personal data, together with information about how we use it.
Right to rectification: You can request correction of inaccurate or incomplete personal data (for example, an incorrect address or outdated contact details).
Right to erasure: You can request deletion of your data where it is no longer necessary, where you withdraw consent and there is no other legal basis, or where you have successfully objected. We may need to retain certain data to meet legal and regulatory obligations.
Right to restriction: You can request that we limit processing of your data (for example, while we verify accuracy or assess an objection).
Right to object: You can object to processing based on our legitimate interests, including profiling, and we will stop unless we demonstrate compelling legitimate grounds that override your interests or we need the data for legal claims.
Right to data portability: Where processing is based on consent or contract and carried out by automated means, you can request a structured, commonly used and machine-readable copy of your data and ask us to transmit it to another controller where technically feasible.
Marketing opt-out: You can object at any time to the use of your data for direct marketing, including profiling for such purposes, via your account settings or the "unsubscribe" options in our communications.

How to Exercise Your Rights

Submission channels: You may exercise your rights by contacting our DPO at privacy@liveskorebet.com or via our customer support Live Chat or email. Please clearly state the right you wish to exercise and provide sufficient information to identify your account.
Response time: We aim to respond within one (1) month of receiving your request. This may be extended by up to two additional months where requests are complex or numerous; if so, we will inform you of the extension and reasons.
Cost: We handle requests free of charge unless they are manifestly unfounded or excessive, in which case we may charge a reasonable fee or refuse to act, as permitted by law.

REFLECT: For users located in jurisdictions with specific local privacy laws (for example, EU Member States or Mexico), we will consider any additional rights that may apply under those laws in good faith, while the primary applicable framework for Live Score Bet remains UK GDPR and UK law.

Cookies & Tracking Technologies

OBSERVE: liveskorebet.com uses cookies and similar technologies to operate the website, enhance functionality and analyse performance.

Types of Cookies

Strictly necessary (session) cookies: Essential for running the site and enabling core functions such as logging in, maintaining sessions, securing your account and processing bets.
Functional (persistent) cookies: Remember your preferences, such as language, odds format and display settings, to provide a consistent experience across sessions.
Analytics cookies: Help us understand how users interact with Live Score Bet (for example, pages visited, time spent) so we can improve usability and performance.
Advertising and marketing cookies: Used, where permitted, to deliver relevant offers relating to liveskorebet.com and to measure the effectiveness of our marketing campaigns.
Third-party cookies: Set by analytics, security or marketing providers integrated into our site; these parties may process limited data for the purposes we define.

Cookie Management

Consent management: On your first visit, and periodically thereafter, you will see a cookie banner or preference centre where you can accept, reject or customise non-essential cookies.
Browser settings: You can configure your browser to block or delete cookies. However, blocking strictly necessary cookies may affect the functionality and security of liveskorebet.com.

REFLECT: For detailed information about specific cookies, retention periods and providers, please refer to the Cookie section or settings made available on liveskorebet.com, which may be updated from time to time.

Data Security

OBSERVE: Protecting your personal data and maintaining the integrity of Live Score Bet is a core obligation under our licences and data protection laws.

Technical and Organisational Measures

Encryption: We use TLS 1.2 or higher to protect data in transit between your device and liveskorebet.com, and industry-standard encryption or pseudonymisation techniques to protect sensitive data at rest where appropriate.
Access controls: Access to personal data is restricted to authorised personnel who need it for their role and is governed by role-based access controls and authentication (including multi-factor authentication where appropriate).
Infrastructure security: Our systems are hosted in secure data centres with firewalls, intrusion detection/prevention systems, logging and monitoring designed to prevent and detect unauthorised access.
Security governance: We maintain security policies, perform risk assessments, conduct periodic security audits and penetration tests, and aim to align with recognised security frameworks such as ISO/IEC 27001 and SOC 2, where applicable.
Staff training: Employees with access to personal data receive regular training on data protection, confidentiality, security awareness and incident reporting.

Incident Response

Breach management: We have procedures to identify, investigate and respond to suspected personal data breaches. Where required by law, we will notify the relevant supervisory authority and, where appropriate, affected individuals without undue delay.

REFLECT: While no system can be guaranteed as fully secure, we continuously review and enhance our security controls to maintain a level of security appropriate to the risks associated with processing personal data in the online gambling sector.

Complaints & Contacts

OBSERVE: You have the right to raise questions or complaints about how we handle your personal data.

Contacting Us First

Initial contact: If you have any concerns about your privacy or this Policy, please contact our DPO at privacy@liveskorebet.com or reach out via Live Chat or email support. Mark your message as a "Privacy Complaint" where possible.
Procedure: We will acknowledge receipt of your complaint, investigate it internally (including liaising with relevant departments) and respond with our findings and any proposed corrective actions.
Timeframe: We aim to provide a substantive response within one (1) month, or we will inform you if more time is needed due to complexity.

Escalation to Supervisory Authorities

United Kingdom: You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your data has been handled unlawfully:
- Website: https://www.ico.org.uk
European Union: If you are in the EU and EU GDPR applies, you may also complain to your local data protection authority in your Member State of residence, place of work or alleged infringement.
Mexico (where relevant): If Mexican data protection law applies to you, you may have rights to complain to the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI) in accordance with Mexican law.

Gambling and Betting Disputes

ADR: For disputes about betting outcomes or gambling transactions rather than privacy, you may be able to escalate to our approved ADR provider, such as IBAS, via https://ibas-uk.com/, after following our internal complaints procedure.

REFLECT: We encourage you to contact us directly first so we can attempt to resolve your concerns efficiently, but you may contact the relevant supervisory authority at any time.

Updates

OBSERVE: We may update this Privacy Policy from time to time to reflect changes in law, regulatory guidance, technology or our operations at liveskorebet.com.

Notification of Changes

Advance notice: For material changes that significantly affect how we process your data, we will provide, where feasible, at least 30 days' advance notice through appropriate channels (for example, on-site banners, account notifications or email).
Ongoing updates: Minor or clarifying changes may be made without prior notice but will be reflected in the "Last updated" date below.

User Choices on Changes

Acceptance: Continued use of Live Score Bet on liveskorebet.com after the effective date of an updated Privacy Policy will constitute your acceptance of the changes.
Objection and account closure: If you do not agree with material changes, you may close your account and/or exercise your rights (including the right to object or request deletion) as outlined in this Policy.

REFLECT: We recommend that you review this Privacy Policy periodically to stay informed about how we protect your data.

Last updated: January 2026